Post Graduate Diploma In Digital Branding & Marketing

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Eligibility Criteria

• Any professional with 10 ( SSC or SSLC) + 03 (Diploma course) from any recognized institute or university for higher education with 02 years of relevant work experience related to this course stream.
• Any professional with 10 + 2 + 3 academic qualification ( graduation) relevant to this stream / discipline from any institute or university – in an online or offline mode. No experience is required with this qualifications.
• 10 + 2 with 03 years of relevant experience related to the stream of the course .
• Proficiency in Computer Skills – M S Office , Internet Operations and Studies on Virtual Platforms.
• Fluency in English equivalent to IELTS Band 4 minimum.
• Recognition of Prior Learning test and /or Aptitude Test may be required if student does not fulfil any one of the criteria of eligibility.

Course Content

We consistently review our courses to ensure we are up-to-date with industry changes and requirements from our graduates. As a result, our modules are subject to change.

Semester -1

Introduction to Digital Marketing

Introduction to CRM

E Mail – Mobile Communications and E Mail – Mobile Marketing

Paid Add Optimization Strategy

Digital Brand Building

Inbound Marketing

Facebook Marketing

Understanding Social Media and Target Audience ( Facebook, Instagram, Whatsapp)

Specialization- Paper- I

Semester -2

Specialization- Paper – II

Adsense, Blogging and Affiliate Marketing

Market Research and Segmentation

Principle and Practices of Management

Introduction to Content Writing

Business Communication – I

Management Accounting

Web Analytics

Specialization Units Option

E – Commerce Management

Search Engine Optimization (SEO) & Marketing

Content Writing & Content Strategy

Digital Marketing – Planning – Budgeting – Forecast

Facebook Marketing

Internet Operations & Social Media & Social Media Marketing

Website Planning & Creation